As the movie industry developed, natural light was introduced and there
was no longer the need for “red” foundations. Manufacturers then began
reducing the amount of red used in their formulations to better match
various skin tones.
FOUNDATIONS the woman beauty products
Foundations, for many years however, remained far too red. Later,
manufacturers began adding more yellow to their foundations to alter the
pink look. The “added yellow” however, gave foundations an unattractive
orange look.
During this time, cosmetics manufacturers began recognizing that there
was an emerging market for African American cosmetics. They took their
existing “red” formulas, darkened them, and foundations for women of
color were invented. They however failed to take into account that most
darker women have yellow undertones and needed to wear foundations
with a yellow base.
In his book “Making Faces”, renowned makeup artist, Kevyn Aucoin,
states:
“Years ago, foundation was used specifically to alter the color of the
skin, re: ‘rosy glow’. But the trend of the last few years has taken us
from what intentionally changed the wearer’s natural coloring to products
that match the tones perfectly”.
He later adds:
“ Still, if you choose to wear foundation, there are two important things
to consider when selecting a product, the ‘look’ you want to achieve and
that it matches your skin”.
At Sacha, we believe that a foundation should provide sufficient coverage
to suit the individual’s need and yet remain natural-looking. Your
foundation should perfectly match your natural skin color so you do not
end up with a “ring” around your face.
From our experience, most Caucasian, African and all Asian and Latin
women have yellow-based skin. Yet, most foundations have red or orange
tones.
When women with natural yellow undertones wear foundation with a pink
or orange base, they often end up with an unnatural looking hue. Women
with darker skin tones often turn ashy. Darker African women often look
at least one shade darker than their natural skin color.
FOUNDATIONS
Because of this, until recently there had been only one “black” Miss
Universe in the history of the Pageant. For over twenty years beautiful
African delegates would walk out on stage, look ashy under the stage
lights, and lose every chance of winning.
After developing our yellow-based foundations we felt that the best way
to test them would be on African contestants in beauty pageants. We
knew that if dark African delegates did not look ashy on stage then we
had hit the jackpot.
And, so we did! The very first beauty contestant who wore our yellowbased
foundations was adjudged 2nd Runner Up in the 1997 Miss
Universe Pageant. The second one was crowned Miss Universe 1998,
wearing our Perfect Copper foundation, and Miss Universe 1999 won
the title wearing our Perfect Honey foundation. Our foundations matched
their skin tones perfectly without a trace of ashiness.
After twenty years of not having a “black” Miss Universe, we had two in
a row, both wearing the same brand of cosmetics – Sacha.
If our foundations could work so beautifully on the most difficult skin
tones, imagine how perfect they will be for you.
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